Google Penguin Update: The Most Helpful Information
Because of the update, Penguin can now run on real time. It was also made available to different countries and languages at the same time. This allowed websites to experience the same things regardless of their location. The rules will be universal.
Due to Penguin being real time now, this allows the page’s rankings to constantly change every time there is an update about a page’s information as well as pages that are linked to it. There is a clearer and faster impact, positive or negative, that results from your actions.
A real time algorithm allows you to remedy your actions and recover a penalty faster. In case you site gets a penalty, your webmaster will then get rid of the harmful links, and because of this update, you can see positive results right away. Positive results will be clear after your site will get checked.
Penguin is now already an integral core of the process, unlike before. This also means that you would need to do proper and constant monitoring of your backlink profiles.
There is now a main focus on the specific toxic pages rather than the entire website. These micro penalties are harder to track. This is why it is important to do an audit of essential subdomains and certain pages in your website regularly.
By taking a look at your organic traffic and keywords position, you can determine if your site has already been penalized.
There can be both good and bad consequences with this update because it allows you to see the results of your actions faster. For both the recovery and penalization process, there is a quick system in place. Take these things into consideration so that you can protect your site as well as avoid unexpected drops in rankings.
Make sure you monitor regularly your search engine results page positions. In order to stay informed of position changes, you can set up email alerts. Aside from monitor keywords used in the homepage ranking, you should also monitor those keywords used for essential units. You can try comparing keyword rankings and also looking at which keywords have dropped their position.
A clean and healthy backlink profile is essential to have. On a regular basis, you should check lost and new backlinks, take a look at their level of quality, as well as handle those backlinks that are suspicious.
Do a deep backlink audit for your whole website. It is important to also do these backlink audits for the vital subdomains and parts of your website. Depending on the language version of your site, you can conduct separate audits for each one of them. With the new Penguin update, you can also do different experiments that have a lesser cost of error.
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